Meta Pixel is?
Meta Pixel is Facebook providing a tracking code that allows advertisers on its web site to add the code snippet to track the user's activities and optimization of Facebook ads. In short, Meta-Pixel is an Analytics tool that lets advertisers know their ads in the Facebook Effect, in order to better tailor the advertising strategy.
Why use Meta Pixel for?
The use of Meta-Pixel, advertisers can track access to their website of Facebook users, and these users activity on the website, for example, browse the products, add to Cart or submission of order. These data can be used to optimize ad, to attract more potential customers and increase the conversion rate.
Meta Pixel can also help advertisers to create custom audiences, in order to more targeted advertising. For example, an advertiser may be based on user activity on the site to create a“add to cart but not settled”custom audiences, and then use the Facebook Pixel will be advertising to this group.
Meta Pixel how to access?
Click the button above to open the URL button.
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